Course curriculum

  • 1
    Welcome to the course
    • Introducing... Content & Engagement
    • Content and Engagement - Sprint
  • 2
    The fundamentals of content
    • The role of the DMO
    • Singapore and the in-house content team
    • Visit Denmark's 365 content team
    • Hero, Hub, Hygiene & Storytelling
    • San Diego Always-on content
    • Montreux Riviera content team
    • Geneva Tourism on engaging visitors at every stage of the visitor cycle
  • 3
    Storytelling and content creators
    • Creators, not Influencers
    • Switzerland's Influencer Strategy
    • Always-on / 365 Planning
    • Beautiful Destinations on social first content
  • 4
    Content review
    • How to make a content review
    • Australia Tourism and the 5 tips to become great content managers