Course curriculum

  • 2
    Brand-Product Harmony
    • Brand, product & audience alignment
    • Visit Jersey on matching the product to the promise
    • Val di Sole and Dolomiti Paganella on the tourism experience as focus of the DMO strategy
    • Dolomiti Paganella on destination management and product development
    • Needs & Experiences Matching
    • The DTTT Product & Experience Framework
    • Let's recap
  • 3
    The Discovery Process
    • Understanding different product packaging approaches
    • Examples of Signature Experiences
    • Jordan Bike Trail
    • Up Norway
    • Developing Experiences
    • Paris Tourism on telling stories of Paris to tackle overtourism
    • Planning Itineraries & Trails
    • Best Practice: Gamification
    • Laax and gamification
    • Laax on refining the digital customer experience
    • Ötztal – MaptoHike
    • Let's recap
  • 4
    Storytelling & Signature Experiences
    • Partnering with local business and brand ambassadors
    • Banff and Lake Louise on enhancing the visitor experience at Canada's first National Park
    • Ticino Tourism on creating a dynamic brand platform
    • Designing Neighbourhood Experiences
    • Stockholm Sounds App
    • Crafting Niche Experiences
    • Let's recap
  • 5
    Sales & Distribution
    • Who's selling experiences? The Strategic conundrum for DMOs
    • Visit Ljubljana on selling unique experiences
    • Need assistance in developing Products and Experiences?