Course curriculum

  • 1
    Welcome to the course
  • 2
    The Principles of Destination Branding
    • The Principles of Destination Branding
    • The Simon Anholt Brand Index
    • Bloom Consulting's Branding Wheel
    • What is exactly a destination brand?
    • Redefining Brand Munich
    • The Brand Colombia
    • Template - Brand Identity Wheel
    • Let's recap...
  • 3
    Building the Brand
    • Building the brand
    • Tone of Voice
    • Template - Brand Tone of Voice
    • The graphical brand components
    • Ticino Tourism - rebranding after more than 20 years
    • San Diego - an example of brand consistency
    • Dubai Tourism - Branding Happiness
    • Template - Brand Solution Statement
    • Let's recap...
  • 4
    Applying the Brand
    • Applying the Brand
    • The Eindhoven Brand I
    • The Eindhoven Brand II
    • Template - Co-Creating the Brand
    • Shaping the brand with content
    • Content crafted by brand actors
    • Visit Finland Brand Strategy
    • Visit Finland Destination Branding
    • Visit Wales - Shaping the brand with content
    • Montreux Riviera Local Guides
    • Template - Brand Benchmarking
    • Let's recap...